Google My Business (GMB) is a free and essential tool from Google that helps businesses manage their online presence on Google Search and Maps. With GMB, businesses can create a detailed profile that includes their address, hours, phone number, website, and services, ensuring customers have accurate information. It also enables businesses to engage directly with customers by responding to reviews, posting updates, and showcasing products or services with photos. GMB is critical for local SEO, helping businesses appear in local search results and boosting visibility to attract more foot traffic and online inquiries. It also offers valuable insights, such as how customers find the business, which posts get the most engagement, and more. Whether you’re running a small local shop or a large enterprise, GMB allows you to increase your business’s visibility, build customer trust, and drive more traffic, both online and offline, for free.